Digital Marketing: A Real-life Digital Marketing Experience for Students is the most engaging and realistic way for students to not just learn the concepts behind digital marketing, but to experience building a marketing campaign for themselves.
Interactive Gameplay
This interactive, story-based simulation challenges students to take on the role of a digital marketer bringing a fun new product to market... a hoverboard! Students will learn the basics of digital marketing while building and optimizing a marketing funnel to maximize sales. They're guided each step of the way by virtual business coaches who help them create a cohesive and effective digital marketing campaign.
The embedded instruction and interactive simulation takes approximately five hours to complete, or assign multiple times for students to improve their scores.
Unique Microlearning Methodology
Each component of the marketing funnel is taught and assessed through microlearning modules introducing key digital marketing concepts. Students learn key topics from videos, then complete quizzes that are fully integrated into the simulation platform.
Marketing Video Lesson Included
The informative and engaging When Am I Ever Going to Use Marketing video lesson and comprehension quiz is included to help introduce the subject of marketing and expand on the teaching offered within the simulation itself.
Assessments
The helpful instructor dashboard allows teachers to manage their class and monitor students' performance. Scores from the microlearning quizzes and sales results from the simulation are fully automated to facilitate student grading.