Marketing: When Am I Ever Going to Use This?

A classroom video that answers the question: “When am I ever going to use Marketing?”

This video is part of the When Am I Ever Going to Use This? Series.


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After viewing this video, your students will never ask the question:
"Why Am I Learning Marketing?"

Your students will be introduced to the concept of Marketing by discussing what it is and how it is used to influence consumers into buying the things they want, the things they need, and even the things they never knew existed. Working professionals explain how they use their marketing skills to develop and grow their own business and how the evolution of advertising and technology has revolutionized how companies have marketed themselves through the years. Students will also learn how an employee of an NFL franchise uses marketing data to help grow its fan-base.

Topics include: The 4 P’s in Marketing, Market Segmentation, The Importance of Studying Marketing Data, Target Marketing


Marketing: When Am I Ever Going to Use This? (DVD)
ISBN: 978-1-626890-80-0
© 2016
Time: 25 Minutes

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