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Social Media Marketing

Preparing students for the evolving world of technology in marketing

We have partnered with Precision Exams by correlating to the Standards, Objectives, and Indicators for Precision Exams Certification in Digital Marketing.

Part of the Skills for Life CTE Series


Tweets, likes, emojis: these words didn’t exist even a decade or two ago and yet they are now part of everyday vernacular and will soon be replaced by the next best technology trend. As part of the Skills for Life CTE Series, Social Media Marketing prepares students for this evolving world of technology by providing foundational skills in digital marketing, social network platforms, and analytics.


While technology trends come and go, longstanding marketing principles are embedded throughout the book so students learn to successfully navigate a continually changing environment while applying tried-and-true marketing methods. Students will also explore ethical and lawful behaviors and assess how to maintain marketing integrity in an age of over sharing, open-source collaboration, and dynamic technology advancements.


  • Students create and develop a cumulative social media marketing plan portfolio
  • End-of-chapter review activities and chapter assessments test students’ knowledge
  • Text correlates to the Precision Exams Certification for Digital Marketing
  • Meets 100% of the TEKS (Texas Essential Knowledge and Skills) for Social Media Marketing
  • Colorful, revealing statistics and infographics paint a picture of how social media is used today
  • Table of Contents

    Unit 1: Foundations of Social Media 
    Chapter 1: Introduction to Marketing
    Chapter 2: Marketing Mix 
    Chapter 3: Evolution of Social Media 
    Chapter 4: Creating a Plan


    Unit 2: Marketing Research & Strategy 
    Chapter 5: Marketing Information Management 
    Chapter 6: Target Market 
    Chapter 7: Content Marketing 
    Chapter 8: Mobile Marketing 


    Unit 3: Digital Marketing Tools 
    Chapter 9: Social Networking 
    Chapter 10: Social Publishing 
    Chapter 11: Social Entertainment
    Chapter 12: Social Commerce 


    Unit 4: Social Media Management 
    Chapter 13: Interpersonal Skills 
    Chapter 14: Engagement 
    Chapter 15: Monitoring Analytics 
    Chapter 16: Evaluating Risks 


    Unit 5: Planning for the Future 
    Chapter 17: Emerging Social Media 
    Chapter 18: Social Media Careers 

    FREE Online Instructor and Student Resources

    The free Online Instructor and Student Resources for Social Media Marketing are housed on and include a wealth of activities and assessments that challenge students to demonstrate their understanding of chapter material. Students will collaborate and communicate in a variety of settings, including written essays, presentations, and creative projects. In addition, Social Media Marketing features a cumulative portfolio project in which students develop a social media marketing plan for the fictional technology company, eVolve.


    Online Instructor and Student Resources Include:

    • Chapter Review Activities and Answer Keys
      • Define Key Terms - Students define the key terms presented in each chapter, helping them to prepare for the Chapter Assessment.
      • Test Your Knowledge - Students demonstrate their comprehension of chapter topics by
        completing a series of short answer questions.
      • Read and Write - Students apply their understanding of the concepts presented in the
        chapter by responding to a writing prompt.
      • Listen and Speak - Students demonstrate their knowledge of the chapter by planning and
        presenting an informal presentation.
      • Create and Design - Students utilize creative thinking skills and develop innovative ideas in designing and creating a variety of projects related to social media marketing.
      • Build It - Students create components of a social media marketing plan that will be assembled and reviewed in a portfolio at the end of the book.
    • Chapter Review Rubrics
    • Chapter Assessments and Answer Keys
    • PowerPoint Teaching Tools
    • Discussion Topics and Questions
      • Each chapter begins with a series of topics and questions to engage students with chapter content and foster classroom discussions.

    PowerPoint Teaching Tools

    The PowerPoint Teaching Tools are the perfect supporting resource to help instructors present the key concepts of each chapter to the class. Each slide show begins with chapter objectives and engaging discussion questions to spark students’ interest and encourage classroom dialog. Essential chapter elements and ideas are outlined to be presented prior to or as students progress through the chapter, including important graphics like tables, charts, and other key data. All PowerPoints are flexible and editable to allow for adding slides and speaker notes, or modifying any content to best fit curriculum needs.


    Download Sample:

    Chapter 1 PowerPoint Teaching Tool

    eTextbook License Information

    Transferable eTextbook Student License: One license is required per student per term within a given school year. Once a term is completed, licenses can be reused. The number of licenses required is equal to the maximum number of students using an eTextbook within one term. See example below:

    Example to Determine Number of eTextbook Licenses Required
      Semester 1
    Student Enrollment
    Semester 2
    Student Enrollment
    eTextbook Licenses
    Course A 60 30 60
    Course B 90 90 90

    Minimum: A minimum purchase of 15 licenses is required.

    Term: Licenses are valid for 5 years (transferable term to term).

    Instructor Resources: Included FREE for unlimited number of instructors; 5-year access.

    Format/Delivery: eTextbook is delivered in PDF format. The eTextbook and student/instructor resources can be uploaded to any LMS or accessed through

    License Pricing: Pricing is determined by the number of licenses purchased. If the number of licenses you require exceeds the quantity displayed, call or email for volume pricing.


    Grade: 9-12

    Social Media Marketing (Print) - Min. 15
    ISBN: 9781626893429
    Author: Lisa Mulka
    © 2019
    Size: 8.5" x 11"
    Page Count: 360
    Print Color: Full Color
    Binding: Hardcover

    Social Media Marketing (eTextbook 5 Yr. Student License) - Min. 15
    ISBN: 9781626896703
    Author: Lisa Mulka
    © 2019
    Page Count: 360
    Print Color: Full Color

    Purchase Options

    Item # Item Name ISBN Qty. Unit Price Total
    TB-SMM Social Media Marketing (Print) - Min. 15 9781626893429 $94.95
    TB-SMM-ET Social Media Marketing (eTextbook 5 Yr. Student License) - Min. 15 Call or email for volume pricing. 9781626896703 $56.95
    Order More & Save: Qty. of 15-49 $56.95 ea.
    Qty. of 50-99 $47.95 ea.
    Qty. of 100+

    Call or email for volume pricing.
    $37.95 ea.
    Product Total: $0.00