Social Media Marketing

Tweets, likes, emojis: these words didn’t exist even a decade or two ago and yet they are now part of everyday vernacular and will soon be replaced by the next best technology trend. Social Media Marketing prepares students for this evolving world of technology by providing foundational skills in digital marketing, social network platforms, and analytics.

While technology trends come and go, longstanding marketing principles are embedded throughout the book so students learn to successfully navigate a continually changing environment while applying tried-and-true marketing methods. Students will also explore ethical and lawful behaviors and assess how to maintain marketing integrity in an age of over sharing, open-source collaboration, and dynamic technology advancements.

Unit 1: Foundations of Social Media 
Chapter 1: Introduction to Marketing
Chapter 2: Marketing Mix 
Chapter 3: Evolution of Social Media 
Chapter 4: Creating a Plan

Unit 2: Marketing Research & Strategy 
Chapter 5: Marketing Information Management 
Chapter 6: Target Market 
Chapter 7: Content Marketing 
Chapter 8: Mobile Marketing 

Unit 3: Digital Marketing Tools 
Chapter 9: Social Networking 
Chapter 10: Social Publishing 
Chapter 11: Social Entertainment
Chapter 12: Social Commerce 

Unit 4: Social Media Management 
Chapter 13: Interpersonal Skills 
Chapter 14: Engagement 
Chapter 15: Monitoring Analytics 
Chapter 16: Evaluating Risks 

Unit 5: Planning for the Future 
Chapter 17: Emerging Social Media 
Chapter 18: Social Media Careers 

The Online Instructor and Student Resources for Social Media Marketing are housed on eReadiness.com and include a wealth of activities and assessments that challenge students to demonstrate their understanding of chapter material. Students will collaborate and communicate in a variety of settings, including written essays, presentations, and creative projects. In addition, Social Media Marketing features a cumulative portfolio project in which students develop a social media marketing plan for the fictional technology company, eVolve.

Online Instructor and Student Resources Include:

• Chapter Review Activities and Answer Keys
  • Define Key Terms - Students define the key terms presented in each chapter, helping them to prepare for the Chapter Assessment.
  • Test Your Knowledge - Students demonstrate their comprehension of chapter topics by
    completing a series of short answer questions.
  • Read and Write - Students apply their understanding of the concepts presented in the
    chapter by responding to a writing prompt.
  • Listen and Speak - Students demonstrate their knowledge of the chapter by planning and
    presenting an informal presentation.
  • Create and Design - Students utilize creative thinking skills and develop innovative ideas in designing and creating a variety of projects related to social media marketing.
  • Build It - Students create components of a social media marketing plan that will be assembled and reviewed in a portfolio at the end of the book.
• Chapter Review Rubrics
• Chapter Assessments and Answer Keys
• Discussion Topics and Questions
  • Each chapter begins with a series of topics and questions to engage students with chapter content and foster classroom discussions.

• Precision Exam Correlation: Digital Marketing
• Texas Essential Knowledge and Skills (TEKS) Correlation: Social Media Marketing
• NBEA Correlation: Marketing

• School License: License includes unlimited lifetime access to the eText and resources for up to 100 students annually. Call or email for larger school license pricing.
• District License: License includes unlimited lifetime access to the eText and resources for up to 250 students annually. Call or email for larger district license pricing.
• Instructor Resources: Included free for unlimited number of instructors; lifetime access.
• Format/Delivery: eText is in PDF format. eText and student/instructor resources can be uploaded to any LMS or accessed through eReadiness.com.

Grade: 9-12

Social Media Marketing (Print) - Min. 15 (Print)
ISBN: 978-1-626893-42-9
Author: The Development Team at B.E. Publishing
© 2019
Size: 8.5" x 11"
Page Count: 360
Print Color: Full Color
Binding: Hardcover

Social Media Marketing (eText - Lifetime School License) (Digital)
ISBN: 978-1-626895-70-6
Author: The Development Team at B.E. Publishing
© 2019
Page Count: 360
Print Color: Full Color

Social Media Marketing (eText - Lifetime District License) (Digital)
ISBN: 978-1-626895-71-3
Author: The Development Team at B.E. Publishing
© 2019
Page Count: 360