Unit 1: Foundations of Social Media
Chapter 1: Introduction to Marketing
Chapter 2: Marketing Mix
Chapter 3: Evolution of Social Media
Chapter 4: Creating a Plan
Unit 2: Marketing Research & Strategy
Chapter 5: Marketing Information Management
Chapter 6: Target Market
Chapter 7: Content Marketing
Chapter 8: Mobile Marketing
Unit 3: Digital Marketing Tools
Chapter 9: Social Networking
Chapter 10: Social Publishing
Chapter 11: Social Entertainment
Chapter 12: Social Commerce
Unit 4: Social Media Management
Chapter 13: Interpersonal Skills
Chapter 14: Engagement
Chapter 15: Monitoring Analytics
Chapter 16: Evaluating Risks
Unit 5: Planning for the Future
Chapter 17: Emerging Social Media
Chapter 18: Social Media Careers