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Social Media Marketing

Preparing students for the evolving world of technology in marketing

We have partnered with Precision Exams by correlating to the Standards, Objectives, and Indicators for Precision Exams Certification in Digital Marketing.


Tweets, likes, emojis: these words didn’t exist even a decade or two ago and yet they are now part of everyday vernacular and will soon be replaced by the next best technology trend. Social Media Marketing prepares students for this evolving world of technology by providing foundational skills in digital marketing, social network platforms, and analytics.


While technology trends come and go, longstanding marketing principles are embedded throughout the book so students learn to successfully navigate a continually changing environment while applying tried-and-true marketing methods. Students will also explore ethical and lawful behaviors and assess how to maintain marketing integrity in an age of over sharing, open-source collaboration, and dynamic technology advancements.


  • Students create and develop a cumulative social marketing plan portfolio
  • End-of-chapter review activities and chapter assessments test students’ knowledge
  • Text correlates to the Precision Exams Certification for Digital Marketing
  • Meets 100% of the TEKS (Texas Essential Knowledge and Skills) for Social Media Marketing
  • Colorful, revealing statistics and infographics paint a picture of how social media is used today
  • Table of Contents

    Unit 1: Foundations of Social Media 
    Chapter 1: Introduction to Marketing
    Chapter 2: Marketing Mix 
    Chapter 3: Evolution of Social Media 
    Chapter 4: Creating a Plan


    Unit 2: Marketing Research & Strategy 
    Chapter 5: Marketing Information Management 
    Chapter 6: Target Market 
    Chapter 7: Content Marketing 
    Chapter 8: Mobile Marketing 


    Unit 3: Digital Marketing Tools 
    Chapter 9: Social Networking 
    Chapter 10: Social Publishing 
    Chapter 11: Social Entertainment
    Chapter 12: Social Commerce 


    Unit 4: Social Media Management 
    Chapter 13: Interpersonal Skills 
    Chapter 14: Engagement 
    Chapter 15: Monitoring Analytics 
    Chapter 16: Evaluating Risks 


    Unit 5: Planning for the Future 
    Chapter 17: Emerging Social Media 
    Chapter 18: Social Media Careers 

    Online Instructor and Student Resources

    The Online Instructor and Student Resources for Social Media Marketing are required and include a wealth of activities and assessments that challenge students to demonstrate their understanding of chapter material. Students will collaborate and communicate in a variety of settings, including written essays, presentations, and creative projects. In addition, Social Media Marketing features a cumulative portfolio project in which students develop a social media marketing plan for the fictional technology company, eVolve.


    Resources for this textbook are housed on our interactive digital eLearning platform, eCTE


    Online Instructor and Student Resources (Required) Include:

    • Teacher Edition eText (5 Year License)
    • Chapter Review Activities and Answer Keys
      • Define Key Terms - Students define the key terms presented in each chapter, helping them to prepare for the Chapter Assessment.
      • Test Your Knowledge - Students demonstrate their comprehension of chapter topics by
        completing a series of short answer questions.
      • Read and Write - Students apply their understanding of the concepts presented in the
        chapter by responding to a writing prompt.
      • Listen and Speak - Students demonstrate their knowledge of the chapter by planning and
        presenting an informal presentation.
      • Create and Design - Students utilize creative thinking skills and develop innovative ideas in designing and creating a variety of projects related to social media marketing.
      • Build It - Students create components of a social media marketing plan that will be assembled and reviewed in a portfolio at the end of the book.
    • Chapter Review Rubrics
    • Chapter Assessments and Answer Keys
    • Discussion Topics and Questions
      • Each chapter begins with a series of topics and questions to engage students with chapter content and foster classroom discussions.

    eText License Information

    eTexts are housed in our interactive digital eLearning platform, eCTE.  

    • Each eText license code, once redeemed, is valid for 1 year or 6 months from the date of first log in
    • One license code is required per student
    • Unused license codes do not expire and can be redeemed at any time
    • A minimum order of 10 license codes is required
    About Our Digital Platform eCTE

    B.E. Publishing's Digital Platform, eCTE, provides easy and interactive access to digital content for Career & Technical Education.



    Grade: 9-12

    Textbook (Min. 10) (Print)
    ISBN: 978-1-626893-42-9
    Author: The Development Team at B.E. Publishing
    © 2019
    Size: 8.5" x 11"
    Page Count: 300
    Print Color: Full Color
    Binding: Hardcover

    Student eText (Min. 10) (eCTE.com)
    ISBN: 978-1-626893-43-6
    Author: The Development Team at B.E. Publishing
    © 2019

    Student eText (Min. 10) (eCTE.com)
    ISBN: 978-1-626894-44-0
    Author: The Development Team at B.E. Publishing
    © 2019

    Online Instructor + Student Resources (Required) (eCTE.com)
    ISBN: 978-1-626893-46-7
    Author: The Development Team at B.E. Publishing
    © 2019

    Print Options

    Item # Item Name ISBN Qty. Unit Price Total
    TB-SMM Textbook (Min. 10) 9781626893429 $88.95

    Digital Options

    Item # Item Name ISBN Qty. License Duration (Once Activated) Unit Price Total
    TB-SMM-EB Student eText (Min. 10) 9781626894440 $19.95
    TB-SMM-EB Student eText (Min. 10) 9781626893436 $25.95
    TB-SMM-TG Online Instructor + Student Resources (Required) 9781626893467 $449.95
    Product Total: $0.00