Social Media Marketing

Tweets, likes, emojis: these words didn’t exist even a decade or two ago and yet they are now part of everyday vernacular and will soon be replaced by the next best technology trend. Social Media Marketing prepares students for this evolving world of technology by providing foundational skills in digital marketing, social network platforms, and analytics.

While technology trends come and go, longstanding marketing principles are embedded throughout the book so students learn to successfully navigate a continually changing environment while applying tried-and-true marketing methods. Students will also explore ethical and lawful behaviors and assess how to maintain marketing integrity in an age of over sharing, open-source collaboration, and dynamic technology advancements.

Unit 1: Foundations of Social Media 
Chapter 1: Introduction to Marketing
Chapter 2: Marketing Mix 
Chapter 3: Evolution of Social Media 
Chapter 4: Creating a Plan

Unit 2: Marketing Research & Strategy 
Chapter 5: Marketing Information Management 
Chapter 6: Target Market 
Chapter 7: Content Marketing 
Chapter 8: Mobile Marketing 

Unit 3: Digital Marketing Tools 
Chapter 9: Social Networking 
Chapter 10: Social Publishing 
Chapter 11: Social Entertainment
Chapter 12: Social Commerce 

Unit 4: Social Media Management 
Chapter 13: Interpersonal Skills 
Chapter 14: Engagement 
Chapter 15: Monitoring Analytics 
Chapter 16: Evaluating Risks 

Unit 5: Planning for the Future 
Chapter 17: Emerging Social Media 
Chapter 18: Social Media Careers 

The Online Instructor and Student Resources for Social Media Marketing are required and include a wealth of activities and assessments that challenge students to demonstrate their understanding of chapter material. Students will collaborate and communicate in a variety of settings, including written essays, presentations, and creative projects. In addition, Social Media Marketing features a cumulative portfolio project in which students develop a social media marketing plan for the fictional technology company, eVolve.

Resources for this textbook are housed on our interactive digital eLearning platform, eCTE. 

Online Instructor and Student Resources (Required) Include:

• Teacher Edition eText (5 Year License)
• Chapter Review Activities and Answer Keys
  • Define Key Terms - Students define the key terms presented in each chapter, helping them to prepare for the Chapter Assessment.
  • Test Your Knowledge - Students demonstrate their comprehension of chapter topics by
    completing a series of short answer questions.
  • Read and Write - Students apply their understanding of the concepts presented in the
    chapter by responding to a writing prompt.
  • Listen and Speak - Students demonstrate their knowledge of the chapter by planning and
    presenting an informal presentation.
  • Create and Design - Students utilize creative thinking skills and develop innovative ideas in designing and creating a variety of projects related to social media marketing.
  • Build It - Students create components of a social media marketing plan that will be assembled and reviewed in a portfolio at the end of the book.
• Chapter Review Rubrics
• Chapter Assessments and Answer Keys
• Discussion Topics and Questions
  • Each chapter begins with a series of topics and questions to engage students with chapter content and foster classroom discussions.

• Precision Exam Correlation: Digital Marketing
• Texas Essential Knowledge and Skills (TEKS) Correlation: Social Media Marketing
• NBEA Correlation: Marketing

eTexts are housed in our interactive digital eLearning platform, eCTE.  

• Each eText license code, once redeemed, is valid for 1 year or 6 months from the date of first log in
• One license code is required per student
• Unused license codes do not expire and can be redeemed at any time
• A minimum order of 10 license codes is required

Grade: 9-12

Textbook (Min. 10) (Print)
ISBN: 978-1-626893-42-9
Author: The Development Team at B.E. Publishing
© 2019
Size: 8.5" x 11"
Page Count: 300
Print Color: Full Color
Binding: Hardcover

Student eText (Min. 10) (eCTE.com)
ISBN: 978-1-626893-43-6
Author: The Development Team at B.E. Publishing
© 2019

Student eText (Min. 10) (eCTE.com)
ISBN: 978-1-626894-44-0
Author: The Development Team at B.E. Publishing
© 2019

Online Instructor + Student Resources (Required) (eCTE.com)
ISBN: 978-1-626893-46-7
Author: The Development Team at B.E. Publishing
© 2019