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Foundations of Business

Preparing students for success in the modern business world

We have partnered with Precision Exams by correlating to the Standards, Objectives, and Indicators for Precision Exams Certification in Exploring Business & Marketing and Business Concepts.


Foundations of Business prepares students for the global business environment by exploring themes of economics, leadership, marketing, financial management, and employment. Students use what they learn in each of these units to create a comprehensive business plan portfolio demonstrating a practical business idea.


Business management, administration, finance, and marketing careers are spotlighted throughout the book to introduce students to real-world employment opportunities. Students also learn how to plan for a career and develop employability skills critical to domestic and international business. In addition, chapter exercises provide key terms and assessments to help students become successful in any business environment.

  • Students create and develop a business plan portfolio
  • End-of-chapter review activities and chapter assessments test students’ knowledge
  • Text correlates to the Precision Exams Certification for Exploring Business & Marketing and Business Concepts
  • Meets 100% of the TEKS (Texas Essential Knowledge and Skills) for Principles of Business, Marketing, and Finance
Table of Contents

Unit 1: Business & Economics
Chapter 1: Examining Business and Economics
Chapter 2: Understanding Characteristics of Business
Chapter 3: Understanding Characteristics of Economics
Chapter 4: Defining Private Enterprise
Chapter 5: Defining International Business
Chapter 6: Exhibiting Ethical and Lawful Practices

Unit 2: Leadership & Management
Chapter 7: Analyzing Entrepreneurship
Chapter 8: Developing Leadership and Management Skills
Chapter 9: Producing Products
Chapter 10: Understanding Human Resources


Unit 3: Marketing & Selling
Chapter 11: Examining Marketing and Selling
Chapter 12: Analyzing Target Markets
Chapter 13: Identifying the Marketing Mix

Unit 4: Business Financial Management
Chapter 14: Examining Principles of Money
Chapter 15: Using Credit
Chapter 16: Understanding Financial Records and Accounting


Unit 5: Personal Financial Management
Chapter 17: Understanding Income and Taxes
Chapter 18: Exploring Financial Management Strategies
Chapter 19: Exploring Investments
Chapter 20: Identifying Risks and Insurance


Unit 6: Careers & Employment
Chapter 21: Planning for a Career
Chapter 22: Developing Employability Skills
Chapter 23: Designing Communication Documents

Online Instructor and Student Resources

The Online Instructor and Student Resources for Foundations of Business are required and include a wealth of activities and assessments that challenge students to demonstrate their understanding of chapter material. Students will collaborate and communicate in a variety of settings, including written essays, presentations, and creative projects. In addition, Foundations of Business features a cumulative portfolio project in which students develop a complete business plan based on their own idea.


Resources for this textbook are housed on our interactive digital eLearning platform, eCTE


Online Instructor and Student Resources (Required) Include:

  • Teacher Edition eText (5 Year License)
  • Chapter Review Activities and Answer Keys
    • Define Key Terms - Students define the key terms presented in each chapter, helping them to prepare for the Chapter Assessment.
    • Test Your Knowledge - Students demonstrate their comprehension of chapter topics by
      completing a series of short answer questions.
    • Read and Write - Students apply their understanding of the concepts presented in the
      chapter by responding to a writing prompt.
    • Listen and Speak - Students demonstrate their knowledge of the chapter by planning and
      presenting an informal presentation.
    • Create and Design - Students utilize creative thinking skills and develop innovative ideas in designing and creating a variety of projects related to business activities.
    • Student Start-Up - Students create components of a business plan that will be assembled
      and reviewed in a portfolio at the end of the book.
  • Chapter Review Rubrics
  • Chapter Assessments and Answer Keys
  • Sample Business Plan Portfolio
    • This sample business plan can be used for inspiration as students create their own in the Student Start-Up review activity.
  • Discussion Topics and Questions
    • Each chapter begins with a series of topics and questions to engage students with chapter content and foster classroom discussions.

eText License Information

eTexts are housed in our interactive digital eLearning platform, eCTE.  

  • Each eText license code, once redeemed, is valid for 1 year or 6 months from the date of first log in
  • One license code is required per student
  • Unused license codes do not expire and can be redeemed at any time
  • A minimum order of 10 license codes is required
About Our Digital Platform eCTE
B.E. Publishing's Digital Platform, eCTE, provides easy and interactive access to digital content for Career & Technical Education.



Grade: 9-12

Textbook (Min. 10) (Print)
ISBN: 978-1-626893-24-5
Author: Mandy Lange and Lisa Mulka
© 2018
Size: 8.5" x 11"
Page Count: 510
Print Color: Full Color
Binding: Hardcover

Student eText (Min. 10) (eCTE.com)
ISBN: 978-1-626893-25-2
Author: Mandy Lange and Lisa Mulka
© 2018

Student eText (Min. 10) (eCTE.com)
ISBN: 978-1-626894-39-6
Author: Mandy Lange and Lisa Mulka
© 2018

Online Instructor + Student Resources (Required) (eCTE.com)
ISBN: 978-1-626893-28-3
Author: Mandy Lange and Lisa Mulka
© 2018

Print Options

Item # Item Name ISBN Qty. Unit Price Total
TB-FOB Textbook (Min. 10) 9781626893245 $88.95

Digital Options

Item # Item Name ISBN Qty. License Duration (Once Activated) Unit Price Total
TB-FOB-EB Student eText (Min. 10) 9781626894396 $19.95
TB-FOB-EB Student eText (Min. 10) 9781626893252 $25.95
TB-FOB-TG Online Instructor + Student Resources (Required) 9781626893283 $449.95
Product Total: $0.00