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The Teen Entrepreneur, 2E

A Computer Apps/Entrepreneurship Simulation


Students will be inspired to start their own business while learning business plan writing and computer skills along the way! 

The all-new second edition of The Teen Entrepreneur is a comprehensive real-world simulation, with updated projects and content, that teaches and reinforces computer applications skills through entrepreneurship concepts. This simulation integrates all of the Microsoft Office suite, or equivalent software applications, by requiring students to start a real, teen-based business. 

Students draw on a variety of business and technology skills:

  • Entrepreneurship 
  • Marketing & Advertising 
  • Accounting & Finance 
  • Business Planning 
  • Presentation & Communication Skills 
  • Desktop Publishing & Graphic Design 
  • Word Processing 
  • Spreadsheets 
  • Database 
  • Internet Research 
  • Planning & Decision-Making

New in the 2nd Edition:

  • Updated content and projects
  • Assessments included with each project
  • Guided by new teen entrepreneur, Katie Branch


Updated Projects Include:

  • Creating a Trademark and Copyright Plan
  • Conducting Legal Research 
  • Creating a Professional Network
  • Creating a Social Media Marketing Plan
  • Creating Print and Web Advertisements
  • Creating a Multimedia Promotion
  • Creating a Future Action Plan
  • And More!
Table of Contents

Unit 1: Choosing Your Teen-based Business

Project 1: Researching Your Teen-based Business

Project 2: Creating a Trademark and Copyright Plan

Project 3: Conducting Legal Research

Project 4: Choosing Your Teen-based Business


Unit 2: Establishing Your Business

Project 5: Creating a Professional Network

Project 6: Creating a Company Description

Project 7: Creating a Logo and Tagline

Project 8: Creating a Description of Products and Services


Unit 3: Marketing and Operating Plans

Project 9: Creating a Market Analysis

Project 10: Creating a Marketing Plan

Project 11: Creating a Social Media Marketing Plan

Project 12: Creating an Operating Plan

Project 13: Creating a Customer Prospect Database


Unit 4: Creating Marketing and Advertising Materials

Project 14: Creating a Business Card

Project 15: Creating Company Letterhead and Envelope

Project 16: Creating an Introductory Promotional Letter

Project 17: Creating a Three-panel Brochure

Project 18: Creating Print and Web Advertisements

Project 19: Creating an Owner’s Resume

Project 20: Creating a Multimedia Promotion


Unit 5: Financial Planning

Project 21: Creating a Schedule of Startup Funds

Project 22: Creating an Accounting Plan

Project 23: Creating a Projected Income Statement


Unit 6: Putting It All Together

Project 24: Creating the Executive Summary

Project 25: Creating a Business Plan Cover Page

Project 26: Final Assembly of Your Business Plan


Unit 7: Bonus Projects

Project 27: Creating a Website

Project 28: Creating a Future Action Plan

FREE Online Student and Instructor Resources

The Free Online Instructor and Student Resources for The Teen Entrepreneur, 2E are housed on


Online Instructor and Student Resources Include:

  • Teacher's Guide
  • Grading Rubrics and Form
  • Student Progress Checklist
  • Certificate of Completion
  • Project Quizzes and Answer Keys
    • Project Quizzes assess student understanding of the content and topics covered in each project. Question types include short answer, multiple choice, and vocabulary definitions, as well as questions that challenge students' critical thinking skills.
  • Sample Student Business Plan
    • The business plan by sample student Katie Branch is designed to provide students with inspiration and guidance, and can also be used as a guide for assessing student work.
  • Project Worksheets
    • Project Worksheets assist students in the development and organization of each project. Guiding questions help students brainstorm, plan, and conduct research related to each component of their business plan.
  • Project Templates
    • Project Templates help students format the components of their business plan and create professionally-styled documents.

    eTextbook License Information

    Transferable eTextbook Student License: One license is required per student per term within a given school year. Once a term is completed, licenses can be reused. The number of licenses required is equal to the maximum number of students using an eTextbook within one term. See example below:

    Example to Determine Number of eTextbook Licenses Required
      Semester 1
    Student Enrollment
    Semester 2
    Student Enrollment
    eTextbook Licenses
    Course A 60 30 60
    Course B 90 90 90

    Minimum: A minimum purchase of 15 licenses is required.

    Term: Licenses are valid for 5 years (transferable term to term).

    Instructor Resources: Included FREE for unlimited number of instructors; 5-year access.

    Format/Delivery: eTextbook is delivered in PDF format. The eTextbook and student/instructor resources can be uploaded to any LMS or accessed through

    License Pricing: Pricing is determined by the number of licenses purchased. If the number of licenses you require exceeds the quantity displayed, call or email for volume pricing.


    Grade: 9-12

    The Teen Entrepreneur, 2E (Print) - Min. 15
    ISBN: 9781626890725
    Author: The Development Team at B.E. Publishing and Lisa Mulka
    © 2016
    Size: 8.5" x 11"
    Page Count: 256
    Print Color: Full Color
    Binding: Softcover

    The Teen Entrepreneur, 2E (eTextbook 5 Yr. Student License) - Min. 15
    ISBN: 9781626896598
    Author: The Development Team at B.E. Publishing and Lisa Mulka
    © 2016
    Page Count: 256
    Print Color: Full Color

    Purchase Options

    Item # Item Name ISBN Qty. Unit Price Total
    TB-TTT2E-WB The Teen Entrepreneur, 2E (Print) - Min. 15 9781626890725 $88.95
    TB-TTT2E-ET The Teen Entrepreneur, 2E (eTextbook 5 Yr. Student License) - Min. 15 Call or email for volume pricing. 9781626896598 $54.95
    Order More & Save: Qty. of 15-49 $54.95 ea.
    Qty. of 50-99 $44.95 ea.
    Qty. of 100+

    Call or email for volume pricing.
    $35.95 ea.
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