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The Teen Entrepreneur, 2E

A Computer Apps/Entrepreneurship Simulation


Students will be inspired to start their own business while learning business plan writing and computer skills along the way! 

The all-new second edition of The Teen Entrepreneur is a comprehensive real-world simulation, with updated projects and content, that teaches and reinforces computer applications skills through entrepreneurship concepts. This simulation integrates all of the Microsoft Office suite, or equivalent software applications, by requiring students to start a real, teen-based business. 

Students draw on a variety of business and technology skills:

  • Entrepreneurship 
  • Marketing & Advertising 
  • Accounting & Finance 
  • Business Planning 
  • Presentation & Communication Skills 
  • Desktop Publishing & Graphic Design 
  • Word Processing 
  • Spreadsheets 
  • Database 
  • Internet Research 
  • Planning & Decision-Making

New in the 2nd Edition:

  • Updated content and projects
  • Assessments included with each project
  • Guided by new teen entrepreneur, Katie Branch


Updated Projects Include:

  • Creating a Trademark and Copyright Plan
  • Conducting Legal Research 
  • Creating a Professional Network
  • Creating a Social Media Marketing Plan
  • Creating Print and Web Advertisements
  • Creating a Multimedia Promotion
  • Creating a Future Action Plan
  • And More!
Table of Contents

Unit 1: Choosing Your Teen-based Business

Project 1: Researching Your Teen-based Business

Project 2: Creating a Trademark and Copyright Plan

Project 3: Conducting Legal Research

Project 4: Choosing Your Teen-based Business


Unit 2: Establishing Your Business

Project 5: Creating a Professional Network

Project 6: Creating a Company Description

Project 7: Creating a Logo and Tagline

Project 8: Creating a Description of Products and Services


Unit 3: Marketing and Operating Plans

Project 9: Creating a Market Analysis

Project 10: Creating a Marketing Plan

Project 11: Creating a Social Media Marketing Plan

Project 12: Creating an Operating Plan

Project 13: Creating a Customer Prospect Database


Unit 4: Creating Marketing and Advertising Materials

Project 14: Creating a Business Card

Project 15: Creating Company Letterhead and Envelope

Project 16: Creating an Introductory Promotional Letter

Project 17: Creating a Three-panel Brochure

Project 18: Creating Print and Web Advertisements

Project 19: Creating an Owner’s Resume

Project 20: Creating a Multimedia Promotion


Unit 5: Financial Planning

Project 21: Creating a Schedule of Startup Funds

Project 22: Creating an Accounting Plan

Project 23: Creating a Projected Income Statement


Unit 6: Putting It All Together

Project 24: Creating the Executive Summary

Project 25: Creating a Business Plan Cover Page

Project 26: Final Assembly of Your Business Plan


Unit 7: Bonus Projects

Project 27: Creating a Website

Project 28: Creating a Future Action Plan

Online Student and Instructor Resources

The Online Instructor and Student Resources for The Teen Entrepreneur, 2E are required and include Project Quizzes and Answer Keys, Project Worksheets, Templates, and more. 


Resources for this textbook are housed on our interactive digital eLearning platform, eCTE


Online Instructor and Student Resources (Required) Include:

  • Teacher Edition eText (5 Year License)
  • Teacher's Guide
  • Grading Rubrics and Form
  • Student Progress Checklist
  • Certificate of Completion
  • Project Quizzes and Answer Keys
    • Project Quizzes assess student understanding of the content and topics covered in each project. Question types include short answer, multiple choice, and vocabulary definitions, as well as questions that challenge students' critical thinking skills.
  • Sample Student Business Plan
    • The business plan by sample student Katie Branch is designed to provide students with inspiration and guidance, and can also be used as a guide for assessing student work.
  • Project Worksheets
    • Project Worksheets assist students in the development and organization of each project. Guiding questions help students brainstorm, plan, and conduct research related to each component of their business plan.
  • Project Templates
    • Project Templates help students format the components of their business plan and create professionally-styled documents.

    eText License Information

      eTexts are housed in our interactive digital eLearning platform, eCTE.  

      • Each eText license code, once redeemed, is valid for 1 year or 6 months from the date of first log in
      • One license code is required per student
      • Unused license codes do not expire and can be redeemed at any time
      • A minimum order of 10 license codes is required
      About Our Digital Platform eCTE
      B.E. Publishing's Digital Platform, eCTE, provides easy and interactive access to digital content for Career & Technical Education.



      Grade: 6-8, 9-12

      Textbook (Min. 10) (Print)
      ISBN: 978-1-626890-72-5
      Author: The Development Team at B.E. Publishing and Lisa Mulka
      © 2016
      Size: 8.5" x 11"
      Page Count: 256
      Print Color: Full Color
      Binding: Softcover

      Student eText (Min. 10) (eCTE.com)
      ISBN: 978-1-62689-276-7
      Author: The Development Team at B.E. Publishing and Lisa Mulka
      © 2018

      Student eText (Min. 10) (eCTE.com)
      ISBN: 978-1-62689-447-1
      Author: The Development Team at B.E. Publishing and Lisa Mulka
      © 2018

      Online Instructor + Student Resources (Required) (eCTE.com)
      ISBN: 978-1-626894-02-0
      Author: The Development Team at B.E. Publishing and Lisa Mulka
      © 2018

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