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Essentials of Entrepreneurship

Preparing students for success in the world of entrepreneurship and business

We have partnered with Precision Exams and Certiport ESB to align this text to leading certifications in Entrepreneurship.


This new, graphically illustrated textbook guides students through the steps it takes to initiate, manage, and sustain a business idea. Essentials of Entrepreneurship begins by helping students recognize entrepreneurial traits and progresses to complex ideas of how innovation kickstarts entrepreneurial ventures. Along the way, students will immerse themselves in topics of financial accounting, business ethics, marketing, and product planning.


The book’s cumulative business plan portfolio unites all facets of entrepreneurship to highlight what it takes to launch and oversee an entrepreneurial pursuit. Real-world entrepreneurs are showcased throughout the book to demonstrate the successes and pitfalls of innovation and strategic management.

  • Students create and develop a cumulative business plan portfolio
  • End-of-chapter review activities and chapter assessments test students' knowledge
  • Chapter features highlight real-world entrepreneurs
  • Text correlates to the Precision Exams Certification in Entrepreneurship
  • Meets 100% of the TEKS (Texas Essential Knowledge and Skills) for Entrepreneurship
Table of Contents

Unit 1: Preparing
Chapter 1: Characteristics of Entrepreneurship
Chapter 2: Idea Generation
Chapter 3: Business Plan

Unit 2: Planning
Chapter 4: Marketing Research Process
Chapter 5: Business Types
Chapter 6: Budgeting and Accounting
Chapter 7: Sources of Funding
Chapter 8: Economics of Entrepreneurship


Unit 3: Leading
Chapter 9: Business Leadership
Chapter 10: Business Communication
Chapter 11: Ethical and Legal Considerations

Unit 4: Managing
Chapter 12: Foundations of Management
Chapter 13: Human Resources
Chapter 14: Product Development
Chapter 15: Managing Risk


Unit 5: Marketing
Chapter 16: Marketing and Selling
Chapter 17: Marketing Mix


Unit 6: Growing
Chapter 18: Growth Strategies
Chapter 19: Exit Strategies

Online Instructor and Student Resources

The Online Instructor and Student Resources for Essentials of Entrepreneurship are housed on eReadiness.com and include a wealth of activities and assessments that challenge students to demonstrate their understanding of chapter material. Students will collaborate and communicate in a variety of settings, including written essays, presentations, and creative projects. In addition, Essentials of Entrepreneurship features a cumulative portfolio project in which students develop a complete business plan based on their own idea. 


Online Instructor and Student Resources Include:

  • Chapter Review Activities and Answer Keys
    • Define Key Terms - Students define the key terms presented in each chapter, helping them to prepare for the Chapter Assessment.
    • Test Your Knowledge - Students demonstrate their comprehension of chapter topics by
      completing a series of short answer questions.
    • Read and Write - Students apply their understanding of the concepts presented in the
      chapter by responding to a writing prompt.
    • Listen and Speak - Students demonstrate their knowledge of the chapter by planning and
      presenting an informal presentation.
    • Create and Design - Students utilize creative thinking skills and develop innovative ideas in designing and creating a variety of projects related to entrepreneurship.
    • Build It - Students create components of a business plan that will be assembled and reviewed in a portfolio at the end of the book.
  • Chapter Review Rubrics
  • Chapter Assessments and Answer Keys
  • Sample Business Plan Portfolio
    • This sample business plan can be used for inspiration as students create their own in the Build It review activity.
  • Discussion Topics and Questions
    • Each chapter begins with a series of topics and questions to engage students with chapter content and foster classroom discussions.

eText License Information
  • School License: License includes unlimited lifetime access to the eText and resources for up to100 students annually. Call or email for larger school license pricing.
  • District License: License includes unlimited lifetime access to the eText and resources for up to250 students annually. Call or email for larger district license pricing.
  • Instructor Resources: Included free for unlimited number of instructors; lifetime access.
  • Format/Delivery: eText is in PDF format. eText and student/instructor resources can be uploaded to any LMS or accessed through eReadiness.com.



Grade: 9-12

Essentials of Entrepreneurship (Print) - Min. 15 (Print)
ISBN: 978-1-626893-30-6
Author: Lisa Mulka
© 2018
Size: 8.5" x 11"
Page Count: 400
Print Color: Full Color
Binding: Hardcover

Essentials of Entrepreneurship (eText - Lifetime School License) (Digital)
ISBN: 978-1-626895-74-4
Author: Lisa Mulka
© 2018
Page Count: 400

Essentials of Entrepreneurship (eText - Lifetime District License) (Digital)
ISBN: 978-1-626895-75-1
Author: Lisa Mulka
© 2018
Page Count: 400

Purchase Options

Item # Item Name ISBN Qty. Unit Price Total
TB-ENT Essentials of Entrepreneurship (Print) - Min. 15 9781626893306 $88.95
TB-ENT-EB-SL Essentials of Entrepreneurship (eText - Lifetime School License) 9781626895744 $3,495.00
TB-ENT-EB-DL Essentials of Entrepreneurship (eText - Lifetime District License) 9781626895751 $5,495.00
Product Total: $0.00