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Essentials of Entrepreneurship

Preparing students for success in the world of entrepreneurship and business

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  • We have partnered with Precision Exams and Certiport to align this text to leading certifications in Communications.
  • Part of the Skills for Life Series
  • This title is included in our Bundle Subscription.

As part of the Skills for Life CTE Series, this new, graphically illustrated textbook guides students through the steps it takes to initiate, manage, and sustain a business idea. Essentials of Entrepreneurship begins by helping students recognize entrepreneurial traits and progresses to complex ideas of how innovation kickstarts entrepreneurial ventures. Along the way, students will immerse themselves in topics of financial accounting, business ethics, marketing, and product planning.


The book’s cumulative business plan portfolio unites all facets of entrepreneurship to highlight what it takes to launch and oversee an entrepreneurial pursuit. Real-world entrepreneurs are showcased throughout the book to demonstrate the successes and pitfalls of innovation and strategic management.

  • Students create and develop a cumulative business plan portfolio
  • End-of-chapter review activities and chapter assessments test students' knowledge
  • Chapter features highlight real-world entrepreneurs
  • Text correlates to Certiport's Entrepreneurship and Small Business (ESB) Certification and Precision Exams Certification in Entrepreneurship
  • Meets 100% of the TEKS (Texas Essential Knowledge and Skills) for Entrepreneurship
Table of Contents

Unit 1: Preparing
Chapter 1: Characteristics of Entrepreneurship
Chapter 2: Idea Generation
Chapter 3: Business Plan

Unit 2: Planning
Chapter 4: Marketing Research Process
Chapter 5: Business Types
Chapter 6: Budgeting and Accounting
Chapter 7: Sources of Funding
Chapter 8: Economics of Entrepreneurship


Unit 3: Leading
Chapter 9: Business Leadership
Chapter 10: Business Communication
Chapter 11: Ethical and Legal Considerations

Unit 4: Managing
Chapter 12: Foundations of Management
Chapter 13: Human Resources
Chapter 14: Product Development
Chapter 15: Managing Risk


Unit 5: Marketing
Chapter 16: Marketing and Selling
Chapter 17: Marketing Mix


Unit 6: Growing
Chapter 18: Growth Strategies
Chapter 19: Exit Strategies

FREE Online Instructor and Student Resources

The free Online Instructor and Student Resources for Essentials of Entrepreneurship are housed on and include a wealth of activities and assessments that challenge students to demonstrate their understanding of chapter material. Students will collaborate and communicate in a variety of settings, including written essays, presentations, and creative projects. In addition, Essentials of Entrepreneurship features a cumulative portfolio project in which students develop a complete business plan based on their own idea. 


Online Instructor and Student Resources Include:

  • Chapter Review Activities and Answer Keys
    • Define Key Terms - Students define the key terms presented in each chapter, helping them to prepare for the Chapter Assessment.
    • Test Your Knowledge - Students demonstrate their comprehension of chapter topics by
      completing a series of short answer questions.
    • Read and Write - Students apply their understanding of the concepts presented in the
      chapter by responding to a writing prompt.
    • Listen and Speak - Students demonstrate their knowledge of the chapter by planning and
      presenting an informal presentation.
    • Create and Design - Students utilize creative thinking skills and develop innovative ideas in designing and creating a variety of projects related to entrepreneurship.
    • Build It - Students create components of a business plan that will be assembled and reviewed in a portfolio at the end of the book.
  • Chapter Review Rubrics
  • Chapter Assessments and Answer Keys
  • PowerPoint Teaching Tools
  • Sample Business Plan Portfolio
    • This sample business plan can be used for inspiration as students create their own in the Build It review activity.
  • Discussion Topics and Questions
    • Each chapter begins with a series of topics and questions to engage students with chapter content and foster classroom discussions.

PowerPoint Teaching Tools

The PowerPoint Teaching Tools are the perfect supporting resource to help instructors present the key concepts of each chapter to the class. Each slide show begins with chapter objectives and engaging discussion questions to spark students’ interest and encourage classroom dialog. Essential chapter elements and ideas are outlined to be presented prior to or as students progress through the chapter, including important graphics like tables, charts, and other key data. All PowerPoints are flexible and editable to allow for adding slides and speaker notes, or modifying any content to best fit curriculum needs.


Download Sample:

Chapter 1 PowerPoint Teaching Tool

eTextbook License Information

Transferable eTextbook Student License: One license is required per student per term within a given school year. Once a term is completed, licenses can be reused. The number of licenses required is equal to the maximum number of students using an eTextbook within one term. See example below:

Example to Determine Number of eTextbook Licenses Required
  Semester 1
Student Enrollment
Semester 2
Student Enrollment
eTextbook Licenses
Course A 60 30 60
Course B 90 90 90

Minimum: A minimum purchase of 15 licenses is required.

Term: Licenses are valid for 5 years (transferable term to term).

Instructor Resources: Included FREE for unlimited number of instructors; 5-year access.

Format/Delivery: eTextbook is delivered in PDF format. The eTextbook and student/instructor resources can be uploaded to any LMS or accessed through

License Pricing: Pricing is determined by the number of licenses purchased. If the number of licenses you require exceeds the quantity displayed, call or email for volume pricing.


Grade: 9-12

Essentials of Entrepreneurship (Print) - Min. 15
ISBN: 9781626893306
Author: Lisa Mulka
© 2018
Size: 8.5" x 11"
Page Count: 400
Print Color: Full Color
Binding: Hardcover

Essentials of Entrepreneurship (eTextbook 5 Yr. Student License) - Min. 15
ISBN: 9781626895973
Author: Lisa Mulka
© 2018
Page Count: 400
Print Color: Full Color

Purchase Options

Item # Item Name ISBN Qty. Unit Price Total
TB-ENT Essentials of Entrepreneurship (Print) - Min. 15 9781626893306 $94.95
TB-ENT-ET Essentials of Entrepreneurship (eTextbook 5 Yr. Student License) - Min. 15 Call or email for volume pricing. 9781626895973 $56.95
Order More & Save: Qty. of 15-49 $56.95 ea.
Qty. of 50-99 $47.95 ea.
Qty. of 100+

Call or email for volume pricing.
$37.95 ea.
Product Total: $0.00