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Virtual Business Sports & Entertainment Simulation

A 100% Web-based Sports & Entertainment Marketing Simulation

Students learn entrepreneurship and marketing by operating their own football franchise!


Attract students to your class with our exciting new simulation, Virtual Business – Sports and Entertainment 2.0. This highly visual computer simulation of a sports and entertainment venue lets students handle promotion, ticket pricing, stadium operations and staffing, sponsors, concessions, concert booking and promotion, and more.

New in 2.0:
All new graphics, new lessons including Booking Entertainment, Promoting and Managing Entertainment, and Concessions, new views including a concession stand and concert view, over 100 pages of content, online assessment and auto-grading, 100% online delivery, and more.

Students can now research and book concerts to increase their stadium's revenue. Students will negotiate with bands, set ticket prices, promote concerts, manage day of show operations, and examine expense reports. The new concessions view lets students open concession stands, pick products to sell, set prices and inventory levels, hire staff, and more

Skills Covered

Skills Covered:

  • Overview of Marketing
  • The Four P’s
  • The Marketing Mix
  • Economics of Sports Industry
  • Business Plans
  • Market Research
  • Product Life Cycle
  • Promotional Mix
  • The Sales Process
  • Advertising
  • Event Planning
  • And Much More

Topics Covered:

  • Ticket Pricing
  • Stadium Staffing
  • Booking Concerts
  • Concert Promotion and Management
  • Concessions
  • Media Planning
  • Sponsorships
  • Parking and Revenue
  • Ingress and Egress
  • Industry Financials


License Information

License is valid for five years from account activation date. Updates and upgrades are free during the license period. Licenses are non-transferable.

Instructor Resources

Assessment, Scope and Sequence, Classroom Configuration, Help Docs and More.

All Virtual Business simulations come with tools to help add flexibility and control when using the simulations in your classroom. You can choose the lessons you would like to include and put them in the order you want. You can decide whether to include reading assignments, reading quizzes, and math quizzes. You can even decide when to open lessons to students, helping keep your whole class in sync. Or you can open all the lessons and allow your students to work at their own pace.


 Correlates with the following:

  • National Business Education Association Standards
  • Marketing National Standards
  • National Entrepreneurship Standards
  • SCANS Skills.
System Requirements and Software Specifications

Virtual Business Sports & Entertainment requires one of the following browsers:

  • Internet Explorer 9* or higher
  • Mozilla Firefox 5 or higher
  • Google Chrome 9 or higher
  • Safari 5 or higher

*It is advised to use the latest available version of each browser. 

This simulation can be run on any operating system supporting one of the above browsers. These include but are not limited to Windows*, Mac OSX, and iOS for iPad.  Adobe Reader is required. 

The following hardware is recommended:

  • 1GHz or faster CPU
  • 512MB or greater RAM
  • *Windows XP users cannot use Internet Explorer 8. Windows XP users should use Mozilla Firefox, Google Chrome, or Safari. 

Grade: 9-12

VB Sports & Entertainment (Up to 5 Concurrent Users) (Web-based)
© 2013
Software Version: 2.0

VB Sports & Entertainment Lab License (Up to 30 Concurrent Users) (Web-based)
© 2013
Software Version: 2.0

VB Sports & Entertainment Site License (Unlimited Concurrent Users) (Web-based)
© 2013
Software Version: 2.0

Print Options

Item # Item Name ISBN Qty. Unit Price Total
SS-VBSE-E-5 VB Sports & Entertainment (Up to 5 Concurrent Users) $695.00
SS-VBSE-E-LAB VB Sports & Entertainment Lab License (Up to 30 Concurrent Users) $1,195.00
SS-VBSE-E-SITE VB Sports & Entertainment Site License (Unlimited Concurrent Users) $1,695.00
Product Total: $0.00