No one, it seems, is immune to the power of branding. Not even Alex Riley, host of this enlightening three-part series, can mount a meaningful resistance to advertising and endorsement hype, no matter how hard he tries. With help from marketing specialists and brain scientists, Riley sets out to discover why we buy, trust, and even idolize popular brands.
Each episode examines a specific sector of the global economy (technology, fashion, or food) as it winds its way through a pantheon of corporate titans slugging it out for the favor of mere mortals. An excellent primer in real-world marketing strategy as well as theoretical aspects of marketing psychology.