Part 1: The Launch
Project 1: Mobile App Concept
Developing Your App Idea
Project 2: Mobile App Business Profile
Defining Your App's Description & Features
Project 3: App Icon and Company Logo
Creating and Designing Your Brand
Part 2: Word Processing
Project 4: Company Letterhead and Business Card
Creating Professional Stationery
Project 5: News Release
Announcing Your New Mobile App
Project 6: Business Letter
Communicating with a Marketing Firm
Project 7: Business Owner Q&A
Interviewing with the Media
Project 8: Employment Application
Hiring an App Developer
Project 9: Employee Login Information
Organizing Your Mobile App Team
Project 10: Company Handbook
Establishing Virtual Protocols
Part 3: Spreadsheets
Project 11: Team Contact Information
Communicating with Your Team
Project 12: Employee Payroll
Managing Salaries & Deductions
Project 13: User FAQs
Collecting App Feedback
Project 14: User Review Analysis
Analyzing App Store Ratings
Project 15: Revenue Projections
Forecasting Revenue
Part 4: Desktop Publishing
Project 16: App Screenshots
Designing Your App Store Page
Project 17: Banner Ad
Driving Traffic to Your Website
Project 18: Print Ad
Marketing in a Tech Magazine
Project 19: Pop Socket and Laptop Sticker
Designing Conference Giveaways
Project 20: Phone Case
Designing a Smartphone Accessory
Part 5: Presentations
Project 21: Company Onboarding Presentation
Establishing Company Culture
Project 22: Conference Presentation
Delivering a Virtual Presentation
Project 23: Social Media Presentation
Identifying Platform Strategies
Project 24: Public Relations Press Kit
Delivering Your Press Materials
Part 6: Forms & Sites
Project 25: User Survey
Listening to Your Customers
Project 26: Mobile App Website
Establishing an Online Presence
Part 7: Final Project
Project 27: Your Final Pitch
The Time for You and Your Mobile App to Shine