The Teen App Entrepreneur

An Integrated Entrepreneurship and Computer Applications Simulation


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Everybody loves mobile apps! From checking the local weather, to reading emails and playing games, mobile apps help make our lives more social, productive, and fun on a daily basis. In this exciting new simulation, students will be fully engaged as they use computer applications to become virtual entrepreneurs running their own mobile app business!


In The Teen App Entrepreneur, students get hands-on experience in launching and operating their own mobile app business. From designing the app's interface, to assembling a team of employees and marketing their company, students use word processing, spreadsheets, presentations, and more to help them create the documents they need to run their business. It's a behind the scenes look at how app businesses work, generate revenue, and fight for a five-star rating and climb to the top of the charts.

  • Designed for all versions of Microsoft Office, Google Apps, or equivalent applications
  • Includes over 25 engaging projects
  • Project Planning Forms help students research, brainstorm, and design their final documents
  • Sample Teen App Entrepreneur provides guidance and project samples
Table of Contents

Part 1: The Launch

Project 1: Mobile App Concept 

Developing Your App Idea


Project 2: Mobile App Business Profile

Defining Your App's Description & Features


Project 3: App Icon and Company Logo

Creating and Designing Your Brand


Part 2: Word Processing

Project 4: Company Letterhead and Business Card

Creating Professional Stationery


Project 5: News Release

Announcing Your New Mobile App


Project 6: Business Letter

Communicating with a Marketing Firm


Project 7: Business Owner Q&A

Interviewing with the Media


Project 8: Employment Application

Hiring an App Developer


Project 9: Employee Login Information

Organizing Your Mobile App Team


Project 10: Company Handbook

Establishing Virtual Protocols


Part 3: Spreadsheets

Project 11: Team Contact Information 

Communicating with Your Team


Project 12: Employee Payroll 

Managing Salaries & Deductions


Project 13: User FAQs

Collecting App Feedback 


Project 14: User Review Analysis

Analyzing App Store Ratings 


Project 15: Revenue Projections

Forecasting Revenue


Part 4: Desktop Publishing

Project 16: App Screenshots

Designing Your App Store Page


Project 17: Banner Ad

Driving Traffic to Your Website


Project 18: Print Ad

Marketing in a Tech Magazine


Project 19: Pop Socket and Laptop Sticker

Designing Conference Giveaways


Project 20: Phone Case

Designing a Smartphone Accessory


Part 5: Presentations

Project 21: Company Onboarding Presentation

Establishing Company Culture


Project 22: Conference Presentation

Delivering a Virtual Presentation


Project 23: Social Media Presentation

Identifying Platform Strategies


Project 24: Public Relations Press Kit

Delivering Your Press Materials


Part 6: Forms & Sites

Project 25: User Survey

Listening to Your Customers


Project 26: Mobile App Website

Establishing an Online Presence


Part 7: Final Project

Project 27: Your Final Pitch

The Time for You and Your Mobile App to Shine

Online Instructor and Student Resources

The Online Instructor and Student Resources for The Teen App Entrepreneur are housed on

  • Project Planning Forms

Project Planning Forms allow students to "map out" a project's content, design, and layout on paper first. Guiding questions help students brainstorm aspects of a project, while design areas allow them to begin sketching the project before designing on a computer.

  • Student Sample Documents

A sample mobile app entrepreneur's documents accompany each project and are designed to provide students with inspiration and guidance as they complete projects tailored to their own mobile app business. The Student Sample Documents can also be used as a guide for assessing student work.

  • Project Grading Rubrics

Grading Rubrics for each project have been provided and should be used to grade students’ completed work. It is recommended that you share these grading rubrics with your students prior to them beginning each project to emphasize the important components and required elements of successfully completed work.

  • Lesson Plan PowerPoint Teaching Tools

To assist in presenting the skills and concepts of each project to students, Lesson Plan PowerPoint Teaching Tools are provided. These slides offer details about the business concepts behind each project and how each document can be used in a real professional setting, as well as complete presentation notes that function as a detailed narrative for introducing key concepts and skills to your students. It is recommended that you present these slide shows to students before beginning each project.

eText License Information
  • School License: License includes unlimited lifetime access to the eText for up to 250 students annually. Call or email for larger school license pricing.
  • District License: License includes unlimited lifetime access to the eText for up to 1,000 students annually. Call or email for larger district license pricing.
  • Instructor Resources: Included free for unlimited number of instructors; lifetime access.
  • Format/Delivery: eText is in PDF format. eText and student/instructor resources can be uploaded to any LMS or accessed through



Grade: 6-8, 9-12

The Teen App Entrepreneur (Print) - Min. 15 (Print)
ISBN: 978-1-626895-89-8
© 2021
Size: 8.5" x 11"
Page Count: 120

The Teen App Entrepreneur (eText - Lifetime School License) (Digital)
ISBN: 978-1-626895-90-4
© 2021
Page Count: 120

The Teen App Entrepreneur (eText - Lifetime District License) (Digital)
ISBN: 978-1-626895-91-1
© 2021
Page Count: 120

Purchase Options

Item # Item Name ISBN Qty. Unit Price Total
TB-TTAE-TB The Teen App Entrepreneur (Print) - Min. 15 9781626895898 $68.95
TB-TTAE-EB-SL The Teen App Entrepreneur (eText - Lifetime School License) 9781626895904 $3,495.00
TB-TTAE-EB-DL The Teen App Entrepreneur (eText - Lifetime District License) 9781626895911 $4,495.00
Product Total: $0.00