Held annually in New York City, the American International Toy Fair attracts thousands of inventors and designers hoping to find corporate backing for their fanciful, often far-fetched prototypes. This mammoth trade show is crucial for the creative entrepreneur who dreams of producing a successful toy or game—but it’s only one in a long line of hoops to jump through, as inventor Tim Walsh discovers while pitching and developing his Crazy Chins novelty concept over several months.
Viewers follow Walsh on a frustrating yet ultimately rewarding journey, from a fruitless early meeting with Hasbro to seeing packaged versions ready for store shelves—although they’re far different than his original idea. Combined with Walsh’s story are numerous interviews with toy industry legends: Betty James, developer of the Slinky; Burt Meyer, inventor of Lite-Brite and Mouse Trap; Reyn Guyer, inventor of Twister and Nerf; and many more. A must-see set of case studies for any artist, entrepreneur, or business student struggling to sell a creative concept.