To organize the world’s information—that appears to be Google’s aim. What does such a goal involve, exactly? What are the implications for academia and creative people? For business, the media, and society at large? This program seeks answers to those questions by going behind the scenes at the Google headquarters in Mountain View, California, as well as the company’s London offices. A conversation with Vint Cerf, Internet pioneer and Google’s “Chief Internet Evangelist,” sheds light on search engine innovations and Google’s role in advancing them. Interviews with company vice president Marissa Meyer and other key players explore the inner workings of the Information Age giant.
1. What Is Google? A search engine used to search the world wide web, Google is a company that focuses on innovative technology and organizing the world's information. 2. Creation of Google: Information Without Barriers Stanford students, Larry Page and Sergey Brin, founded Google in 1999, creating a superior search engine which developed into one of the world's fastest-growing Internet companies. 3. Advertising on Google Advertisers bid against each other for rank on Google web pages, which is then weighed against the actual popularity of the advertisers to determine final rank. 4. Employment at Google Google recruits employees from all over the world using many different means and methods into a wide variety of jobs in a work environment which encourages employees to work hard and play hard. 5. Objectivity and Subjectivity of Search Engines Google attempts to retrieve relevant and accurate information while maintaining a neutral stand-point regarding opinion. Rank ordering of Google search results comes from subjective algorithms but no search engine can remain completely unbiased. 6. Company Motto: Don't Be Evil After hiring their first business people, Google engineers came up with the motto, "Don't be evil." Google employees strive to have a successful business without sacrificing ethics, principals, or the interests of their users. 7. Google Language Tools: Online Machine Translation Now the world's most popular search engine, Google helps increase accessibility to web pages by creating user tools which provide machine translation between different world languages. 8. Google User Privacy The Open Rights Group questions the level of individual privacy ensured by Google due to the vast amount of search information Google retains for an indefinite period of time in order to improve end user quality. 9. Google Book Search In a historic effort, Google currently strives to make the full text of all the world's books available and searchable through Google book search. The Open Content Alliance also works to build an open library system comprised of digitized books. 10. Google Use Worldwide Many people express growing concern about Google developing a worldwide monopoly. While the "Hole in the Wall Project" provides computer access to children worldwide it also reveals a predominant use of the Google search engine. 11. Google Earth and Google's Growing Internet Monopoly Google Earth allows users to browse the entire world from outer space to an individual home. Google has grown to such a magnitude that issues may arise regarding freedom of expression and individual privacy of Google users.
Grade: 6-8, 9-12
The World According to Google (DVD)
Time: 48 Minutes