Coming August 2021!

The Mobile App Entrepreneur

An Entrepreneurial Journey Using Google or Microsoft Applications

 

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Description

Everybody loves mobile apps. From checking the local weather, to reading emails and playing games, mobile apps help make our lives more social, productive, and fun on a daily basis. In this exciting new simulation, students will be fully engaged as they use computer applications to become virtual entrepreneurs running their own mobile app business!

 

In The Mobile App Entrepreneur, students get hands-on experience in launching and operating their own mobile app business. From designing the app's interface, to launching and marketing, students use word processing, spreadsheets, presentations, and more to help them create the documents they need to run their business. It's a behind the scenes look at how app businesses work, generate revenue, and fight for a five star rating and climb to the top of the charts.

Features
  • Designed for all versions of Microsoft Office, Google Apps, or equivalent applications
  • Includes over 25 engaging projects
  • Project Planning Forms help students create and design documents
  • Students are guided by a sample Mobile App Entrepreneur who provides advice and project samples
Table of Contents

Part 1: The Launch

Project 1: Mobile App Concept 

Developing Your App Idea

 

Project 2: Mobile App Business Profile

Defining Your App's Description & Features

 

Project 3: App Icon and Company Logo

Creating and Designing Your Brand

 

Part 2: Word Processing

Project 4: Company Letterhead and Business Card

Creating Professional Stationery

 

Project 5: News Release

Announcing Your New Mobile App

 

Project 6: Business Letter

Communicating with a Marketing Firm

 

Project 7: Business Owner Q&A

Interviewing with the Media

 

Project 8: Employment Application

Hiring an App Developer

 

Project 9: Employee Login Information

Organizing Your Mobile App Team

 

Project 10: Company Handbook

Establishing Virtual Protocols

 

Part 3: Spreadsheets

Project 11: Team Contact Information 

Communicating with Your Team

 

Project 12: Employee Payroll 

Managing Salaries & Deductions

 

Project 13: User FAQs

Collecting App Feedback 

 

Project 14: User Review Analysis

Analyzing App Store Ratings 

 

Project 15: Revenue Projections

Forecasting Revenue

 

Part 4: Desktop Publishing

Project 16: App Screenshots

Designing Your App Store Page

 

Project 17: Banner Ad

Driving Traffic to Your Website

 

Project 18: Print Ad

Marketing in a Tech Magazine

 

Project 19: Pop Socket and Laptop Sticker

Designing Conference Giveaways

 

Project 20: Phone Case

Designing a Smartphone Accessory

 

Part 5: Presentations

Project 21: Company Onboarding Presentation

Establishing Company Culture

 

Project 22: Conference Presentation

Delivering a Virtual Presentation

 

Project 23: Social Media Presentation

Identifying Platform Strategies

 

Project 24: Public Relations Press Kit

Delivering Your Press Materials

 

Part 6: Forms & Sites

Project 25: User Survey

Listening to Your Customers

 

Project 26: Mobile App Website

Establishing an Online Presence

 

Part 7: Final Project

Project 27: Your Final Pitch

The Time for You and Your Mobile App to Shine

Online Instructor and Student Resources

The Online Instructor and Student Resources for The Mobile App Entrepreneur are housed on eReadiness.com.

  • Project Planning Forms

Project Planning Forms allow students to "map out" a project's content, design, and layout on paper first. Guiding questions help students brainstorm aspects of a project, while design areas allow them to begin sketching the project before designing on a computer.

  • Student Sample Documents

A sample mobile app entrepreneur's documents accompany each project and are designed to provide students with inspiration and guidance as they complete projects tailored to their own mobile app business. The Student Sample Documents can also be used as a guide for assessing student work.

  • Project Grading Rubrics
  • Lesson Plan PowerPoint Teaching Tools (Coming Soon)

 

eText License Information
  • School License: License includes unlimited lifetime access to the eText for up to 250 students annually. Call or email for larger school license pricing.
  • District License: License includes unlimited lifetime access to the eText for up to 1,000 students annually. Call or email for larger district license pricing.
  • Instructor Resources: Included free for unlimited number of instructors; lifetime access.
  • Format/Delivery: eText is in PDF format. eText and student/instructor resources can be uploaded to any LMS or accessed through eReadiness.com.

     

Specifications

Grade: 6-8, 9-12

The Mobile App Entrepreneur (Print) - Min. 15 (Print)
ISBN: 978-1-626895-89-8
© 2021
Size: 8.5" x 11"
Page Count: 120

The Mobile App Entrepreneur (eText - Lifetime School License) (Digital)
ISBN: 978-1-626895-90-4
© 2021
Page Count: 120

The Mobile App Entrepreneur (eText - Lifetime District License) (Digital)
ISBN: 978-1-626895-91-1
© 2021
Page Count: 120

Purchase Options

Item # Item Name ISBN Qty. Unit Price Total
TB-TMAE-TB The Mobile App Entrepreneur (Print) - Min. 15 Coming August 2021 9781626895898 $68.95
TB-TMAE-EB-SL The Mobile App Entrepreneur (eText - Lifetime School License) Coming August 2021 9781626895904 $3,495.00
TB-TMAE-EB-DL The Mobile App Entrepreneur (eText - Lifetime District License) Coming August 2021 9781626895911 $4,495.00
Product Total: $0.00