Secrets of Branding: 4-Part Series

Discover the secrets behind the brands recognized all over the world

Discover the secrets behind the brands recognized the world over, as this insightful series looks at how brands are created and explores why some succeed where others fail. Looking at the latest techniques and marketing strategies in Europe and America, including the use of social media and augmented reality, this series shows how luxury brands are often ‘refreshed’ to attract new generations of customers across the globe.

It also reveals the secret marketing tactics of some of the world’s most successful brands, while leading business entrepreneurs, advertising, and marketing gurus share insights into the dos and don’ts of brand development. 
Video 1

Video 1: Expansion

From texting to email to video calls, digital technology has transformed how we communicate with each other. But in formal situations like at work or in school, which forms of communications are appropriate, and when?

Viewers of this video, especially digital natives, may be surprised to discover that communicating isn’t just about sharing information—it’s creating it—and that the ways in which emails, texts or voice messages are composed and conveyed may make the difference in impressing or disappointing an employer or co-worker. Even for late adopters of digital technology, this video has important points on what you should do—and what you don’t want to do—when it comes to email, texting, video-conferencing and using the phone for business calls or voice mail.

Video 2

Video 2: Power of Brands

Valued at $79 billion dollars, Coca-Cola sells over two million beverages daily. As this program examines, quality and authenticity are only two of the brand attributes that make Coca-Cola a global success.


Video 3

Video 3: Innovation

With more than 345 stores worldwide, IKEA is a global leader in home furnishings. This episode examines how research and development are the foundation behind IKEA, 3M, Burberry and more.


Video 4

Video 4: Marketing

Advertising and marketing creates a perceived need for goods and services. In this program, ad agency experts share their insight into how compelling messages are crafted.


Grade: 9-12

Secrets of Branding: Expansion (DVD)
© 2014
Time: 50 Minutes

Secrets of Branding: Power of Brands (DVD)
© 2014
Time: 50 Minutes

Secrets of Branding: Innovation (DVD)
© 2014
Time: 50 Minutes

Secrets of Branding: Marketing (DVD)
© 2014
Time: 50 Minutes

Secrets of Branding: 4-Part Series (DVD)
© 2014
Time: 2 Hour(s) 20 Minutes

Print Options

Item # Item Name ISBN Qty. Unit Price Total
V-SOB-EXP Secrets of Branding: Expansion $300.95
V-SOB-POB Secrets of Branding: Power of Brands $300.95
V-SOB-INN Secrets of Branding: Innovation $300.95
V-SOB-MKT Secrets of Branding: Marketing $300.95
V-SOB-SERIES Secrets of Branding: 4-Part Series $1,200.95
Product Total: $0.00