Mobile App Research and Planning

Part 1 of the Creating Mobile Apps Video Series


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The process of bringing a successful app to market begins long before the actual software is developed. As with any endeavor that fuses commerce and creativity, the app usually starts with a spark of inspiration and gets fleshed out through market research and intensive planning. This program takes viewers through those initial phases with hip, high-energy visuals and commentary from experts who create apps for a living.

Topics Covered

Topics Include

  • Identifying the target audience or consumer base
  • Studying apps aimed at a similar market
  • Creating a project plan
  • Designing with a focus on ease of use and the customer’s ability to share with other users
  • Strategizing to compete against more corporate, big-budget apps; considering various development tools to utilize
  • Thinking ahead regarding platform options
  • Looking at monetization models
  • Distinguishing between apps that deliver a lot of content and those that use little or none
  • Using content management systems and projecting costs and profitability

Grade: 9-12

Mobile App Research and Planning (DVD)
© 2012
Time: 22 Minutes

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