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Major League Entrepreneurs

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Description

Filmed at the Kellogg School of Management at Northwestern University, this program teams up Mark Cuban, billionaire owner of the Dallas Mavericks and cofounder of Broadcast.com, and Daniel Snyder, owner of the Washington Redskins, who made his team one of the most valuable franchises in sports history.

Together they discuss being an entrepreneur in the world of professional sports, while M.B.A. students and faculty ask questions about management styles, the lure of owning a sports team, and the impact of salary caps.

Video Segments

1. Young Entrepreneurs Mark Cuban, one of the original moguls of the dot com age, shows the world that webcasting over the Internet is feasible.
2. Daniel Snyder's Success Daniel Snyder, owner of the Washington Redskins, began his entrepreneurship in childhood. He continues to find ways to increase revenues. He strives for money, and he works to win.
3. Revenue Search Daniel Snyder's success comes from vision and hard work and not from a college degree. In true entrepreneur fashion, Snyder wants to create revenue through more than one business.
4. Entrepreneurial Decisions Daniel Snyder works with passion and does not take vacations. Dan Snyder experiences public scrutiny for his decision-making via "The Washington Post."
5. Mark Cuban's Entrepreneurial Spirit Mark Cuban, billionaire owner of the Dallas Mavericks, focuses on his goal of creating a winning team. He founds Broadcast.com to perform webcasting over the Internet.
6. Success Experiences Entrepreneurial skills come naturally to Mark Cuban. He does not always follow a traditional path to success. He runs his own businesses to get through college.
7. Entrepreneurial Lessons Mark Cuban believes that sweat equity is the best equity for entrepreneurs. His first systems integration business, MicroSolutions in 1982 is sold to CompuServe for $10 million.
8. Webcasting Success Mark Cuban realizes he has changed the way people communicate when he introduces webcasting via the Internet to broadcast sports. Yahoo buys Broadcast.com for $5.7 billion.
9. Sustaining Entrepreneurial Spirit Mark Cuban and Daniel Snyder focus on the importance of making money. Having fun, being workaholics, and working from passion are common threads between the two entrepreneurs.
10. Billionaire Franchise Owners As billionaire sports franchise owners, Mark Cuban and Daniel Snyder develop thick skins to counteract criticism and envy directed at them. They find the best people supporting their success.
11. Entrepreneurship in Sports Making a good idea into reality requires hard work because it requires making a business out of nothing. Entrepreneurs keep alert to competition and continue learning to stay ahead.
12. The Business of Sports Dataports at fans' seats allow sports or concert fans to download game play moments or concert segments for small fees. Creative innovations provide expanding revenue streams.
13. Sports Business Challenges Hard work and network building are an essential part of MBA preparation. Salary caps in sports are necessary. Buying and developing a sports team is harder than building something from nothing.

 

Specifications

Grade: 6-8, 9-12

Major League Entrepreneurs (DVD)
© 2002
Time: 57 Minutes

Product Total: $0.00