From Internet search, to Android, to cloud computing: how has Google come so far, so fast, and what are the broad implications of Google’s success? This program scrutinizes the Google phenomenon as it explores the company’s history, corporate culture, business practices, innovations, and altruistic ambitions.
Google’s controversial experience in China is examined as well, along with its move to create gigantic server farms to house, ultimately, all the world’s data. But as Google pursues its business and humanitarian goals, is social search technology under development by ex-Googlers taking aim at Google’s core proficiency? Commentary by CEO Eric Schmidt and Google enthusiasts is balanced by contrarian insights from information privacy advocates Marc Rotenberg, of the Electronic Privacy Information Center, and Chris Hoofnagle, of the Berkeley Center for Law & Technology.