This behind-the-scenes look at IT in action showcases three exciting e-commerce initiatives. By analyzing the growth, revenue, and future of MP3’s Web site, visiting Ford’s online "showroom," and showcasing the customer benefits of Coronet—Fashion at Work’s online planning system, this program presents compelling case studies of the Internet’s use to capture and exploit new markets.
1. Ford: Online Marketing Ford's entire marketing strategy centers around its Web site and includes a "Revealed Secrets" campaign. Its email focuses on three targeted audiences: loyalists, lost-loyalists, and conquests. Ford also uses E-commerce for communication to its dealers. 2. Coronet: Online Ordering Coronet, a family-owned business since the 1930s, provides uniforms to hotels, hospitals, and franchises in Australia. Its Web site provides product information and access to online ordering. A virtual private network (VPN) allows staff to work offsite. 3. Mp3.com.au: Online Delivery Mp3.com.au has turned the distribution of music into a profitable enterprise and changed the way people listen to music. It also helps new bands promote their music. Its parent company, Destra, considers all of its stakeholders in moneymaking decisions.
E-commerce in Business (DVD)
Time: 30 Minutes