1. Basic Principles of Good Design Key design principles are the proximity of elements to each other, visual hierarchy, symmetry and asymmetry, repetition of elements, contrasts of color and texture, dynamics, and the overall unity of design.
2. Design: Importance of Audience For any given projects, it is important to identify the audience, identify the needs of the audience, and identify the most appropriate visual language. Designs must be tailored to meet client and audience expectations.
3. Design: Purpose of the Task Whether doing commercial, educational, or personal work, it is important to know the purpose of a design. Each project serves a different purpose. Proper research helps identify the purpose of the task.
4. Design: Evaluation & Testing In evaluating a design, a designer meets with the client, presenst several different designs, and refines the designs the client likes most. All parties approve and sign-off on a design before the design is produced.
5. Design in the Real World Successfully putting design principles into practice requires a designer to work with industry standard software and hardware, and to have a sound knowledge of design principles.