Designing On-Screen

A look inside one of the most exciting fields to enter in the 21st century.


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Thanks in part to high-tech advances that enable the creation of virtually any image, design is one of the most exciting fields to enter in the 21st century. This program looks at ways in which designers collect and organize information using digital technology and how these methods are helping to evolve new forms and strategies in the design world.

Specific topics include basic principles of good design, the importance of understanding the viewer or audience, the purpose of the design task, evaluation and testing of products, and other aspects of design in practice. Interviews feature a working graphic designer as well as students and staff at a graphic design school.

Video Segments

1. Basic Principles of Good Design Key design principles are the proximity of elements to each other, visual hierarchy, symmetry and asymmetry, repetition of elements, contrasts of color and texture, dynamics, and the overall unity of design.

2. Design: Importance of Audience For any given projects, it is important to identify the audience, identify the needs of the audience, and identify the most appropriate visual language. Designs must be tailored to meet client and audience expectations.

3. Design: Purpose of the Task Whether doing commercial, educational, or personal work, it is important to know the purpose of a design. Each project serves a different purpose. Proper research helps identify the purpose of the task.

4. Design: Evaluation & Testing In evaluating a design, a designer meets with the client, presenst several different designs, and refines the designs the client likes most. All parties approve and sign-off on a design before the design is produced.

5. Design in the Real World Successfully putting design principles into practice requires a designer to work with industry standard software and hardware, and to have a sound knowledge of design principles.


Grade: 9-12

Designing On-Screen (DVD)
© 2009
Time: 28 Minutes

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