Designing Fashion


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This program illustrates how fashion designers turn their concepts into end products. Over the course of the video, viewers will see how fashion designers visually develop their ideas, how they use CAD to enhance and support their work, and the steps involved in sampling, patternmaking, and production.

Interviews with industry insiders are featured as well: Vanessa Rochman, head designer for international label Metalicus, shares what inspires her to create a fashion story for upcoming collections; Nadiele Kolb, fashion designer for Australian label Since Grey, explains how she outsources the production of her designs; and world-renowned designer/artist Kaffe Fassett discusses how he uses the elements and principles of design to create colorful textiles and fabrics.

Video Segments

1. Ideas and Inspiration A quote by Coco Chanel sets the stage for the premise that fashion has to do with ideas that designers draw from many sources such as pop culture, other designers, and past fashion trends. Designers share ideas that came from unlikely sources.

2. Elements of Design The elements and principles of design are an important part of the process. These elements are line, shape, direction, size, texture, color, and value. Each of these is explained and illustrated.
3. Principles of Design The principles of design: balance, gradation, repetition, contrast, harmony, dominance and unity. Each is explained and illustrated.
4. Fashion Trends Predicting upcoming fashion trends is not always easy. Trendsetters are those designers who predict what people want.
5. Drawing Skills and Techniques Designers use a range of media to create drawings. Measurements are crucial to designing fashion. Designers who cannot draw must somehow capture their ideas and impressions. Collections are often unified by a theme.
6. Types and Purposes of Drawings Descriptive drawings may be annotated, and they can be used to source materials. Descriptive drawings can also be used to display the designs to clients, buyers, and pattern makers.
7. Computer Aided Design (CAD) CAD is useful to fashion designers because garments can be shaped according to stored templates. CAD can be used for pattern making and eliminates the need to make multiple mock-ups of garments. CAD reduces fabric waste.
8. Final Production Fabric sampling and sources are important to the final process. Other essential elements in final production are tolling, cutting lists, and pattern-making.
9. Credits: Designing Fashion Credits: Designing Fashion

Grade: 9-12

Designing Fashion (DVD)
© 2011
Time: 19 Minutes

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