Video 2: How They Sell (51 min.)
Shopping, once simply a basic task, now vies with television as America’s most popular leisure activity. How are retailers cashing in on all that discretionary spending? From the Turkish bazaar to the Mall of America, this program reveals the strategies being used to ensure that wallets and purses remain open for business. Retail anthropologist Paco Underhill, shopping center architect Eric Kuhne, retail analyst Claire Williams, Amazon.com’s Jeff Bezos, and Geoff Burch, "the world’s most persuasive man," share their insights into the importance of advertising, store design, product placement, and buyer behavior analysis—all underlying aggressive new approaches that have redefined consumers as targets.