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Graphic Design: What's in a Logo?

Graphic designers with the consulting firm Navy Blue must produce a new corporate identity for Digital Animations Group. Their task is to create a logo that captures the company’s spirit and works across different formats, such as print, signage, and Web. This program follows the entire process, from sitting down with the client to determining the mission, to brainstorming and pitching proposals, to unveiling the finished product.

©200215 minutes • Grades 9 and up
Item#:LOGO-VID-DVD • Format: DVD $69.95