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E-commerce
in Business
This behind-the-scenes look at IT in action showcases three exciting
e-commerce initiatives. By analyzing the growth, revenue, and future of
MP3’s Web site, visiting Ford’s online “showroom,” and showcasing the
customer benefits of Coronet—Fashion at Work’s online planning system, this
program presents compelling case studies of the Internet’s use to capture
and exploit new markets.
©2004 • 30 minutes • Grades 9 and up
Item#: E-COMM-VID •
Format: VHS/DVD • $99.95
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