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New! Cola Wars: Message in a
Bottle
Examines how brand identity is influenced by consumer perceptions through
the struggle between Coca-Cola, icon of American culture, and rivals Qibla
Cola and Mecca Cola for market share in Muslim locales. These rivals tell
the story of two opportunistic, politically correct Davids taking on a
marketplace Goliath while Coke executives share their plan for defense
against a commercial threat that is as serious as it is unprecedented.
©2004 • 51 minutes • Grades 9 and up
Item#: V-COLA •
Format: DVD • $99.95
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