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New! Understanding Brands
Why did Coca-Cola change its image after World War II? How did Oprah Winfrey
become a marketable commodity? Are shoppers hopeless victims of advertising?
This program shows how businesses combine an idea with a logo to create the
“product personality” called a brand. Specific components of successful
brands, the messages they convey, and the challenges that even a well-known
enterprise such as Apple may face in defending its brand are all explored.
©2010 • 27 minutes • Grades 9+
Item#: V-UNDBRNDS •
Format: DVD • $129.95
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