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NEW! The 4 P’s: Marketing Strategies
Success in marketing is still founded on four basic concepts: product,
price, promotion, and place. This program shows how businesses incorporate
the four P’s into effective marketing strategies. By exploring tactics used
to sell a wide range of products and services, the film illustrates ways of
putting marketing plans into action. Case studies are used to show the four
P’s of marketing in action.
©2009 • 25 minutes • Grades 9+
Item#: V-FOUR-PS •
Format: DVD • $129.95
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