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In Brands We Trust
After “OK,” “Coca-Cola” is the most widespread word in the world. In this
provocative program, the concept of branding, its history, its impact on
youth, key visionaries, and the convergence of brands and culture are
examined. A significant backlash against branding is also discussed. Coke,
Nike, Chanel, Apple, and Benetton are spotlighted, and many other brands are
touched on.
©2002 • 52 minutes • Grades 9+
Item#: V-IBWT •
Format: DVD • $169.95
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