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DVD Main Page

Design Battles: Competition for Japan’s Cell Phone Market

This program examines the struggle for dominance in the Japanese cell phone market—a viable litmus test for worldwide technology consumption—and the internal battles tech companies endure in order to create hot products. Viewers attend meetings in which engineering and design teams go head-to-head to illustrate the urgency and high stakes involved. Portions in other languages with English subtitles.


©2007 • 49 minutes • Grades 9+
Item#:  V-DES-BAT Format: DVD$169.95