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New! Advertising Layout (2-Part Series)
Creating a successful print ad involves a dynamic mix of visual theory,
consumer psychology, and nuts-and-bolts tinkering. This two-part series
provides a thorough grounding in all of the above, familiarizing students
with the terminology and working concepts that successful graphic designers
and advertising creatives make use of on a daily basis.
NEW! Video 1: Space Allocations
This program helps students understand the proper space allocation for the
main elements of a two-dimensional ad, including the illustration, headline,
copy, and logo.
NEW! Video 2: Visual Direction
This program shows how to attract a reader’s attention with the layout
concepts. Examples show how graphic designers direct attention within an ad
by using various compositional techniques.
©2011 • 19 minutes each • Grades 9+ • Includes both videos
Item#: V-ADLYOUT-SERIES •
Format: DVD • $279.95
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